GrihaPravesh is a novel social enterprise launched in November 2011 by Saath Livelihoods in collaboration with DBS Affordable Home Strategy Ltd. (DBS) and grant support from Michael and Susan Dell Foundation and Ashoka Foundation. Envisaged as a pan-India initiative, GrihaPravesh aims to provide an interface between potential home buyers from the bottom half of the socio-economic pyramid and developers, housing finance companies and community development organizations.
The target group includes people who earn Rs.10,000 to 25,000 per month (in 2011), for whom understanding the housing/ housing finance market may be difficult because of the complexity of paperwork, legal formalities and compliance requirements involved in purchasing a property. It may include people who are unable to identify or find the right property suitable to their requirements and necessities or procure housing loan from scheduled and private banks due to lack of appropriate documents. GrihaPravesh is working in the cities of Ahmedabad and Surat. GrihaPravesh invites potential home-buyers to become members and get support in making the right choices and get hand-holding support through the process of buying a house. The benefits of becoming members of GrihaPravesh are:
- The members are informed about the reasons and benefits of asset creation, financial planning and banking, housing finance processes and related requirements documentation, etc.,
- Opportunities available to the members for skill enhancement to enhance their incomes, and
- Introduction to services/ products such as savings, loans, insurance, livelihood enhancement, etc., for enhancing upward socio-economic mobility.